Of the topics I am asked to speak about, how to use data is easily the most popular. There is a dizzying amount of research that could be done and enrollment managers are often overwhelmed by the very idea of focusing energy on research. Each school is different, naturally. But there is no denying that understanding demographic trend projections is among the most useful.
At DNI Consulting, we’ve had an incredible summer/fall/winter and are gearing up for a busy spring and summer. We’ve welcomed many new client schools (and created a page on our website to show them off!), forged partnerships with amazing organizations, hired two data specialists, and expanded our market and survey research services.
As the "heat" of first round admissions is about to settle in many places around the country, this is a key time to prepare to send surveys to families who accept your offer of enrollment, those who decline your offer, and, depending on how deep you want to go, those who dropped out at various other "funnel" points.
Dana is honored and thrilled to be featured in this article written by client Elizabeth Calderon of Mulgrave School and published by The Enrollment Management Association.
