As the "heat" of first round admissions is about to settle in many places around the country, this is a key time to prepare to send surveys to families who accept your offer of enrollment, those who decline your offer, and, depending on how deep you want to go, those who dropped out at various other "funnel" points.
Strong survey work is a critical element of robust research. In the absence of real, actionable information, hunches and anecdote become the only rudder for strategic decision making. This effort is well-worth your time during this critical moment. Families are fresh with their perceptions, comparisons, and reasoning, and often are very willing to share their point of view.
Surveys - It's That Time Again
